About Georgiana Quigley "GQ"
Creative Direction That Drives Product & Performance
Creative Director / Brand Builder with 20+ years of experience leading apparel design, product strategy and brand storytelling across retail, licensed and lifestyle brands. Proven ability to translate trend and consumer insight into commercially successful product assortments, driving growth across multiple categories. Expert in leading teams, aligning creative with merchandising and business goals and elevating brand identity across product, marketing and customer experience. Strong background in global sourcing, manufacturing, and process optimization. Combines creative vision with a business-minded approach focused on driving revenue, improving processes and building scalable, brand-right design.
Portfolio
My creative process always starts with understanding the customer and the market, not just trends. I look at what’s happening culturally, what’s selling and where there are gaps.
From there, I translate those insights into a clear product direction, thinking in terms of assortments, not just individual designs. I focus on creating a balance of commercial product and more directional pieces that elevate the brand.
I also bring a strong understanding of production into my process, so I’m designing with intention, knowing what will execute well, hit cost targets, and move efficiently through production.
Ultimately, my goal is to create product that not only looks good, but sells, strengthens the brand and performs in the market.”
Contact
For inquiries or collaborations or want to hire me feel free to reach out. I am here to assist you in achieving your marketing & design objectives.